JG&A Cleaning Solutions is a new company that's based out of Philadelphia; their main targets are people who are looking for cleaning services in suburban homes, offices and small commercial business. JG&A wanted something simple and professional to convey their personality. Their brand attributes are professional, humble, friendly, dependable, and energetic. For design, they wanted an outline around the logo; they also had color in mind. But, they didn't have a logo design they admired or inspired them.
When sketching out some of the ideas for this new company I ran into some problems. Since the company has 4 letters it was hard to create something unique. As I sketched and removed the letter "&" to customize the logo it changed the company's name. Instead of lettering a logo that would change the company's name I searched for a font that's best used in professional environments. The font I used is Bodoni 72 Bold. I then printed out the font and started to sketch ideas from that font. I adjusted the kerning to make the letters touch more I then lowered the crosshair from the letters "G,&,A". I also removed the crosshair from the letter "J" and the tail as well. You will notice that I removed the serif of the letter "G". When you look at the adjustments made you'll notice that the logo has a more friendly touch to it yet keeping it professional.
Sketches that would not work.
Sketches that would not work.
Bodoni 72 Bold
Costume Letter
Final Logo
The color scheme the client wanted was a maroon and cyan color. I guided the client and gave them recommendations of colors that were more suited for their business. Instead, they decided to remove the cyan color from the logo and keep the maroon color. When sending the business cards to print we added the color ocean blue on the border of the cards.
